We build worlds,
on screen and in the room.

Explore Productions ↓Explore Experiences ↓
Alan Watts2025 – ongoing · Archival Restoration · Alan Watts Organization
01 / 06

Digital Content · Archival Animation · Magic Mirror · Virtual Outfitting

Who is 204?

204 is a creative studio working from RnA Studio in Lisbon. Every world starts with human direction — then becomes a film, a campaign, or something you interact with.

Work with us ↗
An animated world from the Alan Watts collaboration

Productions

Films, characters and creative collaborations.

 Magic Mirror framed installation and participant

Experiences

Immersive worlds, live installations and participation.

Productions

Stories shaped with the people behind them. Archival voices, original characters and new worlds, carried through to the finished film.

An animated landscape from the September 2026 production reel
204 production reel · September 2026 · 1:03 · Original sound
204 / Selected productions

A look through
our worlds.

Films, animated worlds and commissioned work. A short introduction to the studio’s productions, before you explore the collaborations below.

Alan Watts Organization × 204 / The Living Archive

Alan Watts

Short films animated over his own recorded voice.

Explore the collaboration ↗
    Waveform of the recorded talk
    Recorded talk, AWO archive0:00 / 2:05
    More from the collaboration
    Original script and production example from the Clarissa process reel
    Clarissa · narrated process reel · 39 seconds
    Watch the Whatnot pilot excerpt ↗
    With Mitchell Kriegman

    Working Title
    Animation.

    Working Title Animation brings storytelling and creative technology together. We work with Mitchell Kriegman to explore how characters move from an idea into animated and interactive worlds. The Clarissa process reel pairs original scripts and visual references with production examples.

    Jack character development sheet for Whatnot
    Whatnot · character development
    Clarissa development artwork
    Clarissa · character & process
    A film by Jas Black

    Dimination.

    Three years ago, every man, woman and child in the Scottish town of Dunbrae woke up with the same face. A documentary crew arrives to meet Dimi, the man who claims the face was originally his, just as residents begin reporting strange new mutations. A surreal deadpan comedy about identity, minor celebrity, and the fragile idea of being original.

    Starring Dimitri De JongheCreated by Jas Black
    Inside the process
    01 / 03
    Fictional British family portrait — hover over a head to reveal Dimi
    A family of Dimi

    Hover or tap a head to reveal Dimi. Move away and the face fades back over three seconds.

    Illustrative family portrait · AI-generated before image
    Dimi and the residents of Dunbrae, all sharing the same face
    Dimination · Full film
    Watch on YouTube ↗

    Made for a brief.

    Selected commissioned work
    Virtual fashion photography for ZEB

    ZEB

    Fashion imagery, made with Screenix.

    Experiences

    Live transformations, portraits to take home, and worlds that surround you. Choose how you want to become part of the experience.

    Live installations / Magic Mirror

    Magic Mirror.

    A reflection that follows your movement. Become a character, step inside a painting, shape the room, or play inside a visual world.

    Bring Magic Mirror to your space ↗
    Magic Mirror framed installation and participant
    Magic Mirror portfolioPortfolio reel · 1:13 · Narrated showcase

    One system.
    Five ways to experience it.

    Identity transformation

    Become another character, an artistic style or a campaign’s visual world.

    Living Paintings

    Your movements bring a painting to life.

    Responsive environments

    Touch and movement influence the surrounding visuals.

    Games

    Steer and interact through your body, as in KBC’s Surf Studio.

    Brain Mirror

    With MuLabs, neurofeedback becomes evolving visual forms.

    Out in the world.

    Festivals, venues and live performances
    Synesthesia project imagery

    Synesthesia

    Live transformations, visuals and performance.

    Hulaween project imagery

    Hulaween

    Spirit Mirror at Florida’s Spirit Lake.

    Sensoria project imagery

    Sensoria

    Live-reactive visuals for Reggie Watts’s performance.

    Explore more Magic Mirror projects
    KBCSurf Studio · with Screenix1N — EEG MirrorBrain Mirror · with MuLabsRare EffectTouch-responsive artVibraAn immersive entranceVagabondPlants, touch and visual puppetryStudio 54bArt and live performanceTkeshiiWorkshops and interactive installations

    Custom visual styles, artist or brand references, and a frame or projection shaped around your space. Touch controls and the Mirror app let the experience be directed on site.

    Plan a Magic Mirror installation ↗
    Portraits / Print & digital

    Magic Photo Booth.

    Pose, transform, take it home. Guests become part of your campaign’s world and leave with a branded print or a digital portrait.

    Bring Magic Photo Booth to your event ↗
    A visitor posing at the Standvirtual Magic Photo Booth
    Magic Photo Booth at StandvirtualRecorded event demo · 18 seconds
    1. 01

      Pose.

      A simple capture, with no app needed for guests.

    2. 02

      Transform.

      A visual style built for your event, brand or characters.

    3. 03

      Take it home.

      A branded print, a QR code and a digital keepsake.

    Made for the event.

    Real activations and takeaways
    Motel X project imagery

    Motel X

    Horror-inspired portraits, printed at the festival.

    Stand Virtual project imagery

    Stand Virtual

    Guests in their future world, with a branded takeaway.

    KBC project imagery

    KBC

    Custom portraits and branded prints, with Screenix.

    Campaign-specific prompts, branded booth and interface design, an on-site operator, and print or digital delivery. Available as a standalone booth or alongside Magic Mirror.

    Plan a Magic Photo Booth activation ↗

    Dome & 360°.

    Immersive projections, live performance and worlds you can look around.

    Drum imagery projected inside the Texas Eclipse dome
    Texas Eclipse · 2024 · 16s reelDrum performance & Android Jones projection test · Original sound
    In the room / Texas Eclipse

    Projected.
    All around.

    Drum imagery surrounds the dancers. Android Jones visuals fill the dome. Two recordings from Texas Eclipse bring you into the space, from live performance to projection testing.

    Dome projection presented in partnership with Chroma.

    Explore Texas Eclipse ↗
    Explore the source recordings ↓
    Explore the two original recordings Drum performance & Android Jones test
    Texas Eclipse / Live dome projection

    Inside the drum.

    Footage filmed from inside a drum, projected around the dome alongside the dancers. Move the frame between the projection overhead and the performance below.

    Drum imagery projected overhead inside the Texas Eclipse dome ↕ Drag to move the frame
    0:00 / 0:14

    Live event recording · 14 seconds · Sound on · Original portrait framing available with Full frame.

    204 original / Sanctuary development

    A world around you.

    Explore worlds made with 204's own 360° pipeline. These sequences are development studies for Sanctuary.

    Forest to cosmos, a 204 original 360° world 204 original · 360° previzFront · 000° Click the dome to step inside
    Forest to cosmosLoading 360° preview…
    204.ai · Sanctuary visual development360° previsualisation · scenes shown independently of the show's running order
    Digital artworks in the gallery at RnA Studio
    A place to explore

    Sentient Space.

    A gallery, immersive room and creative lab at RnA Studio. Explore the space and its interactive installations.

    Explore Sentient Space ↗

    Technology.

    Software that connects the story, the image and the room.

    How we make it Human direction. Connected production.

    Keep the creative thread.

    A story, a sketch or an archive sets the direction. Shared references connect characters, locations and shots. Artists review the possibilities, refine the work and choose what reaches the screen.

    Prompin Studio walkthrough showing a brief and connected production assets
    Prompin Studio · 51-second walkthrough · From the Spark / Mr. Pipeline presentation
    Explore the workspace stills
    Prompin Studio world graph connecting characters and locations
    Build a shared world
    Shot workspace with camera direction and references
    Direct the shot
    Asset lineage graph showing references and derived images
    Follow the references

    Prompin Studio captures from the Mr. Pipeline presentation. The workflow is artist-led; the screens show individual production tools.

    Live transformation

    Camera, movement and generative visuals become an experience you can step into.

    Explore Magic Mirror ↗    Spatial tools

    Preview panoramic worlds and direct how they fill an immersive space.

    Try the 360° viewer ↗

    What we do.

    Creative direction, production and interaction, shaped around your project.

    For Productions

    Branded CampaignsAd spots, brand films & social contentVirtual OutfittingVirtual photoshoots, product & e-commerce imageryArchival PreservationRestoration & enhancement of historical mediaVFX & MappingProduced visuals for stages, facades & multi-screenAnimation & FilmCharacter animation, music videos & stylised film

    For Experiences

    Magic MirrorLive portrait transformation for events & venuesMagic Photo BoothLive capture, on-brand generation, instant printAugmented ArtPaintings and objects that move when you lookLive VisualsLive-operated, reactive visuals for stages & immersive spacesCustom InstallationsBespoke builds shaped around your room and brief

    Creative process.

    Human direction at every step.

    1. 01

      Discover

      We learn your goals, tone, and audience.

    2. 02

      Direct

      Human vision leads; AI assists wherever it helps.

    3. 03

      Build

      We shoot, generate, or construct — on screen or in the room.

    4. 04

      Deliver

      Shipped, installed, and refined as your story keeps evolving.

    Trusted by.

    Clients, artists and collaborators

    Let’s bring your
    story to life.

    Start a collaboration ↗